And for most people "change" is not part of the default settings. Whereas nowadays, it's down to less than 18 years. Furthermore, McKinsey has predicted that by 2027, 75% of the companies currently quoted on the S&P 500 will have disappeared.Īs stated earlier, this is not only a corporate problem (although admittedly they seem to be in a bit of trouble based on the figures McKinsey presents). The company's strengths in their core business, the competencies that make them so powerful and profitable today are the same capabilities that will kill them in the future." In it she quotes a McKinsey study from 2017, in which they showed that the average lifespan of companies listed in Standard & Poor's 500 was 61 years in 1958. In it she pointed out: "In many cases, companies commit suicide. ![]() ![]() More daringly, Adi Mazor Kario published an article recently titled Your Corporate Powers Might Kill You. It avoids the ambiguity, the fear of unpredictability, the threat of the unfamiliar, and the messiness of intuition and human emotion." Creative abrasion builds friction into the organization, and can really help to keep the creative fires burning. People in groups regress toward the security of the familiar and the well-regulated. Yet, a traditional bureaucratic structure, with its need for predictability, linear logic, conformance to accepted norms, and the dictates of the most recent 'long-range' vision statement, is a nearly perfect idea-killing machine. Maxwell which the need for creative abrasion succinctly:"Jerry Hirshberg, in his book The Creative Priority, writes: No one in a corporation deliberately sets out to stifle creative thought. It happens almost everywhere.Īs I was reading people's reactions to Hirshberg's book I came across this quote attributed to John C. And while this need is driven by his own experience, it applies to many teams and organizational cultures. In his book " The Creative Priority: Driving Innovative Business in the Real World" he elaborates on how we can make businesses more creative by (organisational & systemic) design. The idea that a bit of friction can really help keep the creative fires of any organization burning. Author Jerry Hirshberg gave this the name " creative abrasion". But once we see how creative destruction can be a force for good, by clearing space for new creative initiatives and continuous reinvention: we can also be deliberate in building it into the system. Being deliberate in breaking the spellĪny system or organisation can become entranced to the rhythm of inertia and business-as-usual. The concept of creative destruction is not new, it was coined by Joseph Schumpeter and you can read more about it in the wikipedia entry. It is the core of how systems adapt, by replacing outdated forms, practices and beliefs by new ones, that make the systems themselves more adaptable, more resilient and more relevant. Like in the natural world, creative destruction is critical to the vitality of any system. Creative destruction is critical to the vitality of any system. Corporates are known for loving to keep things just as they are, especially the higher up in the hierarchy you go. In hindsight, I wonder why I even expected it to be otherwise. No one in the meeting had heard of the concept and it was laughed off as totally irrelevant. The kind that keeps systems alive and allows us to reinvent ourselves constantly, as we adapt to the world. Creative DestructionĪ few years ago, in a corporate setting, I offered the idea that creative destruction is a propelling force for continuous ingenuity. ![]() Dispelling these limiting beliefs, conditions and definitions will create the room for creativity and transformation that really addresses the core of the matter. ![]() We must dispel the rusty old belief systems that are so ubiquitous in our societies: the concepts that we have inherited from an industrial and even from a digital age. These days I seem to be driven by a powerful desire -which many of us have- to help change the narrative. We cast spells through our words, influencing the collective imaginary through stories we craft. That is the power of narrative and its influence on our imagination, our culture and our identities. Words have great power to influence the collective imaginary and to cause us to walk through life in a zombie-like state of acceptance that if it is written, or spoken, or proclaimed: it must be true. The idea that we cast spells through language and words. Recently I read about the notion that, through the constructs that we create with words, spells are set in motion.
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